Video marketing is one of the most efficient ways to connect with customers and promote your eCommerce business. It's an engaging way to show off your products, services and build trust with potential and current customers. Jorge Zuñiga Blanco, a seasoned business professional and marketing expert, explores the value of video marketing for eCommerce businesses.
Video is an essential part of any eCommerce marketing strategy, as it helps to engage and convert customers. However, many eCommerce businesses are not using video marketing to its full potential. One recent study found that only 24% of small businesses are using video marketing, and even less (18%) are using it effectively.
There are many reasons why eCommerce businesses should be using video marketing, although certain ones stand out. The first is because videos increase conversions and sales. When used correctly, videos can be extremely effective in increasing conversions and sales for your eCommerce business.
In fact, according to HubSpot, including a video on a landing page can increase conversions by 80%. And when shoppers were asked what type of content they would like to see more of from brands they support, 60% said videos.
Another reason to use video marketing for your eCommerce business is that it will help you rank higher in search results. This is because Google's algorithm favors websites that include videos. So, if you want to improve your SEO and get more organic traffic to your site, start creating videos!
It's no secret that video marketing is on the rise. In fact, a recent study found that 64% of consumers are more likely to buy a product online after watching a video about it. “For eCommerce businesses,” explains Zuñiga, “this is huge news. Not only does it mean that you have another avenue to reach your target market, but it also means that you can use video to differentiate your business from the competition.”
There are a number of ways that you can use video in your eCommerce business, from product demonstrations and customer testimonials to educational content and behind-the-scenes footage. No matter what type of content you create, there's a good chance that it will resonate with your audience and help you to achieve your business goals.
There are a number of ways that eCommerce businesses can use video marketing to their advantage. For example, businesses can create product videos that showcase their products in action and highlight their features and benefits.
Additionally, they can create how-to videos that walk viewers through the steps of using or assembling a product. Educational videos about the company, its history, or its mission can also be helpful in driving engagement and building trust with potential customers.
When creating videos for eCommerce purposes, it's important to keep in mind the goals of the campaign and who the target audience is. With this information in mind, businesses can then determine what type of content will be most effective in achieving those goals.
Once the videos are created, they should be promoted across all of the company's social media channels as well as on other relevant websites and blogs. By taking advantage of video marketing, eCommerce businesses can reach a wider audience, build trust and credibility, and ultimately boost sales.
When it comes to online shopping, trust is everything. If potential customers don't trust your brand, they're not going to make a purchase from you. Luckily, video can help build trust and credibility with potential customers.
In fact, 74% of consumers say that watching a product video makes them more confident in their online purchase decisions. Adding testimonial videos from satisfied customers can also help build trust with potential buyers who may be on the fence about making a purchase from the store.
Videos can convey a lot of information in a short amount of time. They're perfect for showcasing products or demonstrating how to use them, and can be used to answer common customer questions.
Finally, videos create a sense of urgency and can prompt viewers to take action immediately. This is essential for driving sales on eCommerce platforms like Amazon, where customers need to be convinced to click the “buy” button.
Overall, video marketing is an incredibly powerful tool for eCommerce businesses that should definitely be incorporated into your marketing strategy. If you're not sure where to start, there are plenty of online resources and agencies that specialize in creating high-quality videos for businesses.
About Jorge Zuñiga Blanco
Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their businesses.
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